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DIRECTOR’S CODE
A STEP-BY-STEP SYSTEM BASED ON A REAL PRODUCTION WORKFLOW — FROM PRE-PRODUCTION, CREATIVE DEVELOPMENT AND POST TO MONETIZING YOUR ART AND LANDING COMMERCIAL PROJECTS WITH WORLD-CLASS BRANDS.
❋ CREATIVE FOUNDATION
We start with the fundamentals of creative direction: how campaigns are structured, how visual communication works, and how to build concepts that make sense for brands applying storytelling principles used by creative agencies. You’ll create your unique visual style and authentic handwriting as an artist
❋ AI PRODUCTION SYSTEM
How to create consistent visual worlds instead of random outputs, maintain continuity across scenes, and control angles, characters, styling, and environments inside one cohesive campaign. You’ll understand how to combine tools into a repeatable system that replaces trial-and-error chaos with clarity.
❋ POST-PRODUCTION
In this stage, you refine and elevate your work into campaign-level output. You’ll learn how to polish visuals, approach motion and sequencing, and structure your project as a real brand presentation. By the end of the program, you will have your first portfolio-ready AI campaign that reflect a clear direction and professional standard
The final pillar focuses on how to present your work and translate your new skill into opportunity. You will learn how to integrate AI into client proposals, communicate your creative value clearly, and position yourself as an artist in the AI era. The goal is not just to create beautiful visuals, but to gain a qualification that strengthens your authority and allows you to charge for your work with confidence.
❋ POSITIONING & MONITISATION
WHAT IS INSIDE?
PLATFORM WITH RECORDED LECTURES WITH YOUR PRIVAT ACCESS:
01 VISUAL COMMUNICATION & CONCEPTUALISATION
Learn the principles behind strong campaigns: visual language, storytelling in advertising, and how to build concepts that align with brand identity. This is where your ideas gain structure and meaning.
02 AI PRODUCTION SYSTEM
Master a step-by-step workflow for AI campaign creation. From prompting to generating controlled stills and transforming them into cohesive animated video sequences - I’ll guide you through my personal production process in practice.
03 POSTPRODUCTION & SCENE CONTROL
Go beyond generation. Learn how to refine, upscale, adjust, and animate your visuals while maintaining full control over settings, characters, angles, and styling within one consistent world.
04 PORTFOLIO AND MONITISATION
Discover how to define your visual style, structure your portfolio strategically, and present your work in a way that attracts well-paying clients and brand collaborations.
05 CREATIVE PROJECTS BREAKDOWNS
secrets of my signature projects and the stylisation codes behind the complex worlds I build.
06 COMMERCIAL PROJECTS
Learn how to produce brand-ready assets: lookbooks, e-commerce visuals, product integration, AI casting, and campaign adaptations for commercial use. breakdown of project that brought me 5500€
07 STYLISATION AND CREATIVITY
How to build your unique visual style that sets you apart as an artist. How to come up with unique ideas - idea development toolkit used by creative agencies to come up with unique concepts.
08 CONTENT FOR YOURSELF AND INFLUENCERS
Learn how to create unique, realistic content for yourself or influencers, create avatars, and integrate your presence naturally into your visual universe.
09 ASSIGNMENTS & DIRECT FEEDBACK
Each module includes practical assignments, so that by the end of the training you’ll have your first ready campaign in your portfolio including my feedback.
WHO IS THIS PERFECT FOR
“ANYONE WHO WANTS TO stop generating random AI images and start creating full-scale campaigns that attract brands and clients - whether you’re starting from scratch or already a creative professional.”
❋ BEGINNERS
You don’t need film-set experience. you’ll learn a full, practical, step-by-step system of a director’s workflow and build your first professional-level campaign with ai from scratch into your portfolio.
❋ INDUSTRY PROFESSIONALS
Photographers, designers, art directors, filmmakers — who already have experience but want a unique skill set to differentiate themselves and offer higher-value services to clients. This is about upgrading your creative value in the AI era.
WHAT ONCE REQUIRED A 30,000 EUR BUDGET AND A WHOLE PRODUCTION CREW, YOU’LL LEARN TO CREATE ON YOUR OWN. ALL YOU NEED IS YOUR VISION, A LAPTOP, AND A CLEAR SYSTEM.
Tetiana Ladychenko is a director, filmmaker, and visual artist with over seven years of experience in video production and marketing.
Her works have been shortlisted for festivals (Berlin Commercial, YDA), and she has WOKED with GUERLAIN (LVMH), IDLF, Vogue UA, Harper’s Bazaar CZ, BBH London, Chupa Chups, and leading international designers and artists.
In 2025, she launched her AI agency, creating AI-powered campaigns for global brands alongside her film directing practice and packed her experience AS WELL AS system she built over time into “Director’s Code“
ABOUT THE AUTHOR
€ 350
EARLY BIRD ACCESS
first 10 students - door opens 15.08
FULL ACCESS TO THE PLATFORM WITH RECORDED LESSONS
1x1 CALL-CONSULTATION WITH TETIANA
TELEGRAM CHANNEL WITH THE LATEST UPDATES IN AI INDUSTRY AND WORKS FOR INSPIRATION
€ 550
QUESTIONS
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My campaign work starts at €1,500 per project. With the system from this course, one client pays back your investment four times. The shift is in how you position yourself — not as someone who 'does Al', but as a director who uses Al to produce commercial-level work. That's a different conversation with a very different price tag.
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Saturday, 15 August. After payment I'll send you a direct link and password to the course platform by email.
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You can do the core content in one full day if you want to. Or take it at your own pace and make an assignment to each lecture to ground the knowledges into practice. You get the access to the platform for 6 months and you can come back to specific sections any time you want
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Yes - because I’m not teaching tools. I’m teaching a thinking system. You’ll understand the creative logic behind creative workflow with artificial intelligent, so when new updates or tools come out, you’ll know exactly how to use them in your favor. All the new updates i’ll share with you inside of the channel with all the lectures. Plus, the foundation of the course is creative direction and visual communication - timeless skills you can apply anywhere.
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Perfect. This means you’re exactly where you need to be. The course is structured step-by-step: idea → concept → stills → animation → video → final campaign. You will learn: how AI tools think, how to direct them, how to translate your vision into visuals, how to optimize your workflow with AI without any technical overwhelm. The goal isn’t to become a “tech person.” I built this for people who think visually, not people who think technically. If you have a sense of what looks good and you know what you want to make - you have everything you need to start. We go through the technical parts together, step by step.
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Talent is trained visual literacy and taste. And that can be learned. My role in this course is to guide you in developing: your eye, your artistic sensitivity, your creative identity, your narrative intuition. You’re not here to “use tools.” You’re here to learn how to see like a director - and that is a skill anyone can build
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Yes. There's a final project at the end of the course, the one that pulls everything together. Once you've completed it, we schedule a one-on-one call. I go through your work with you, give my feedback, help you refine it, and answer whatever questions have come up along the way.
That call is where most of the real shift happens. You'll leave it with a project you can actually show a client.
If you have further questions or concerns - message me directly via dms on instagram - @tetiana.ladychenko